WHAT’S INSIDE

Introduction
The VP of Channel Partner Marketing of a large tech & hardware-based company faced a constant struggle with knowing where and how to increase revenue from Channel Partners, incentive them to create more effective and frequent marketing activities and how to increase the payment cycles while successfully maintaining compliance, audit success, and CFO required processes and approvals. Data collection for audits could be stressful, chaotic and required more time than available to organize, especially coming from Marketing Managers who don’t always understand the intricacies of what’s requested.

Additionally, budget approvals were hindered by a lack spent and unspent funds by partner or geography at any given moment of the day. However, everything changed when they partnered with Andie Monet. With Andie's support, the company could instantly identify financial metrics, budget reports, and even status at any moment, 24x7x365 days per year, allowing the senior management to get the data they are looking for, when they are looking for it, reduce Marketing Managers administrative tasks by 75%, and contribute where it truly mattered: growing sales.

The Story Of The Company!

This company, which we will keep confidential at their request, operates in the Hardware Manufacturing Industry. They specialize in creating computer peripheral products for computer and other technological devices. As technology adoption continues to grow, and Channel Partner activities are expanding, both the Marketing Managers of the company, as well as the Channel Partners facing increasing demands on their time, responsibilities and expectations of success metrics.

The Challenge
The main challenge stemmed from a range of interconnected problems: Marketing Managers were being burdened with financial and accounting tasks despite lacking expertise in those areas. The specific challenges faced by the Marketing Manager Supervisor included:

● Substantial time spent on administrative tasks, such as emails and phone calls to get, verify, and remind of necessary documentation and status information, which reduces the time spent on reviewing and approving new channel partner activity
● Time spent on financial and accounting tasks, which can take longer than necessary given minimal interest or experience
● Inflexible and often rigid accounting practices make paying partners faster very difficult leaving Partners to do less events and activities
● Reduce spent time gathering data to comply with recurring audits
● Unavailability of resources to forecast success
● Strain to build stronger partner relationships due to slow payments
● Extensive time and cost to move to a new, more efficient platform

The Solution
Partner Inflowence’s system, including cloud-based platform with professional CFO services, allows for 24x7x365 platform providing status information, financial and budget information and relevant supporting documentation. This empowered Marketing Managers to spend up to 75% less time on administrative tasks, give them instant reporting access, receive auto-notifications for relevant updates and build stronger relationships with Partners, which resulted in increased marketing activities and increased revenue.

The Results

Within 30 days, the company and partners were onboarded, and the benefits to the Company included:

● Decrease of 75% of administrative tasks, which increased availability to manage and approve additional Channel Partner activities
● Senior Management, Supervisors and Marketing Managers gained Real-Time access to financial & budget reporting, performance metrics and activity status of all Channel Partner activities and efforts.
● Oversight Review of all activity, by Marketing Manager, Geo, Program, Geography, Division and sub-divisions
● Marketing Managers had ongoing and daily financial support from a dedicated, experienced CFO for support, clarity and validation.
● Audit plan was created to support the company’s audit requirements and guarantee year-end audit success.
● Partner payments were made within 7 days which increased and incentives new events and efforts.
● New budget and partner requests were expedited by 50% due to clearer data, KPIs and current, yet evolving changes, in event status
● Marketing Manager overtime hours were reduced by 95%

Testimonial
"Working with Andie Monet has not only transformed my professional life but also that of my team. The tremendous amount of time we used to invest in handling compliance-related data, as well as financial data and status reports, which had nothing to do with actual marketing, was overwhelmingly time-consuming. However, all of those challenges disappeared once we partnered with Andie Monet. Now, our focus is on creating remarkable marketing efforts and events to boost sales and grow at an even higher rate, while having the proper analytics to continuously improve our strategies." – VP of Channel Partner Management